04 / 052025DESIGNED AND DEVELOPED END TO END
Maxener SRL website
Corporate website for industrial power solutions, UPS systems, rectifiers, batteries and technical services.
Custom website with corporate content architecture, technical catalogue, industries, product selector, responsive design, SEO and measurement.
- YEAR
- 2025
- ROLE
- End-to-end development
- STATUS
- Documented case
Context
The company needed to organise a broad technical catalogue so each visitor could quickly reach the right product or service and search engines could understand the structure.
What I built
I developed the site in HTML, CSS and JavaScript: architecture, responsive layout, product and service pages, industries, UPS selector, commercial contact, SEO and measurement.
Features
- Corporate content architecture
- Products and services
- Industry sectors
- UPS selector
- Responsive navigation
- Technical SEO
- Google Analytics
- Commercial contact
Technical decisions
A custom build keeps the site lightweight and free from unnecessary dependencies. Semantic structure, headings and internal links were defined for both people and search engines.
Results
The previous site was outdated and generated no enquiries. The current one was rebuilt from scratch: content architecture, technical catalogue, specialised blog and SEO worked page by page. Across the nine months measured in Search Console, daily search impressions grew tenfold and daily clicks doubled, with the homepage averaging close to third position. Around 72% of those impressions arrive from generic industry searches such as industrial UPS systems, rectifiers, battery banks or technical service, rather than from the company name: people who did not know it yet. The catalogue and the UPS selector turn that traffic into commercial enquiries. All of the growth is organic, with no advertising spend.
Frequently asked questions
What people usually ask.
What was built in this project?
The complete corporate website in HTML, CSS and JavaScript: content architecture, responsive layout, product and service pages, industry sectors, technical UPS selector, commercial contact, SEO and measurement.
What results did it have in search?
Across the nine months measured in Search Console, daily impressions grew tenfold and daily clicks doubled, with the homepage averaging close to third position. All growth is organic, with no advertising spend.
Where does that traffic come from?
Around 72% of impressions arrive from generic industry searches — industrial UPS systems, rectifiers, battery banks, technical service — rather than from the company name.
Why a custom build instead of a CMS?
A custom build keeps the site lightweight and free from unnecessary dependencies. Semantic structure, headings and internal links were defined for both people and search engines.
Technology stack
Gallery
The complete interface.
Private screenshots use fictional information.
